Web product + managed content

Flexi Feet

A specialist-footwear website and operating system connecting education, appointments, owner CRM, publishing, social reuse, and grounded support.

A customer-acquisition and service platform for Flexi Feet in Malaysia, pairing specialist product education with appointment booking, content publishing, support, and reusable social media.

Customer context

Explain a technical, assessment-led footwear service clearly enough for customers to choose the right next step, while reducing manual work around bookings, content, and common support questions.

Delivered and maintained
  • Responsive service and product website with 3D scanning, conditions, fitting process, location, and FAQs
  • Appointment intake with owner notifications and a compact CRM-style administration flow
  • Blog CMS, media library, SEO publishing, and managed reels/shorts ordering
  • Maya, a grounded website support experience for service questions, booking requests, and issue tickets
How we maintain it

Website content moves from condition education and 3D assessment to an appointment request, while the owner CMS handles bookings, articles, media, and the social-video collection. The public site reuses managed short-form video as Flexi Stories and exposes support, ticket, bug-report, and feature-request actions.

Social work connected to the customer journey.

The channel work teaches around real customer concerns—pain, circulation, neuropathy, scanning, fit, and materials—then the website turns that attention into a fitting request and provides deeper reference content.

Evidence boundary

This narrative is limited to the live customer experience, linked customer channels, and the maintenance scope confirmed by bapX MediaHub.